The collaborative arm of the Pinnacle Group, AbracadabraZ competes in the category of Live Streaming provider.

A pioneer in live streaming over the internet in Brazil, the collaborative area of ​​the Pinnacle Group, AbracadabraZ, is in the final stretch of the LIVE 2022 Award, where it competes in the Live Streaming Provider category. The first international live marketing award, held entirely in Brazil, which brings together agencies from the Americas, recognizes and rewards creators and producers of live broadcast actions. In addition, it also recognizes cases of live marketing, promotional, brand experience, events and brand activations in the real world and in the metaverse through NFTs, virtual memories and augmented reality filters.

Operating for more than two decades in the audiovisual market, AbracadabraZ was responsible for more than 1,000 impact transmissions; including America’s Cup, Rock in Rio and Online Congresses. Counting on state-of-the-art equipment and authorities in the audiovisual market, it guarantees the delivery of events with the highest quality.

The 2022 Live Awards nomination phase received 599 unique nominees across the 81 available categories, across the Pro, Enterprise, and Cases pools. The three most nominated in each category participate in the Voting phase, which began on July 1, and the most voted will take home the coveted Golden Megaphone.

The selection of winners of the Live Award has three main categories: Cases, which recognizes face-to-face events, streaming in various modalities and POS activations, carried out from January 2021 to April 2022, by brands from all over Latin America; Enterprise, which rewards players in the segment, including agencies and companies specialized in services aimed at the brand experience and live marketing industry; and Pro, which enshrines professionals in the segment, such as customer service, planning, creation, production, among others.